iHome is a retail brand that curates electronics and everyday tech essentials for modern living. The brand identity was designed to feel both innovative and welcoming, reflecting iHome’s mission of seamlessly integrating technology into daily life. With a focus on simplicity and smart design, the branding supports a smooth customer journey—from selecting curated products to experiencing connected living. The tagline, "Choose. Collect. Connect.", encapsulates this journey and anchors the visual and strategic direction of the brand.